Blue Book: Mobile Medical APP into the Blue Ocean
On the 28th, the China Pharmaceutical Materials Association released the "Blue Book on the Development of China's Single Pharmacy in 2014" in Beijing. The blue book introduces the development of China's provincial pharmacy alliance in 2014, and deeply analyzes the development of China's pharmaceutical e-commerce in the era of mobile Internet.
The Blue Book shows that as of the end of 2014, the number of Chinese single pharmacies has dropped from 270,000 in 2013 to around 190,000, from about 63.4% to about 40%. The main reason is that a large part of the single pharmacy competitiveness is very weak, and then encountered the new version of the GSP certification, resulting in these single pharmacies chose to join the chain or cancel.
The 2014 China Pharmaceutical Internet Development Report released simultaneously confirms that with the rapid development of Internet technology, the acceleration of new product development, and the continuous strengthening of business capabilities and innovation capabilities, the Internet medical industry chain will develop in the depth direction.
The report predicts that by 2017, the overall size of China's Internet medical market will reach 36.53 billion yuan, and mobile medical care will exceed 20 billion yuan, surpassing the online medical market, accounting for 55%.
"Mobile medical APP has become a new blue ocean." "2013-2014 mobile medical application status and development trend research report" shows that the scale of China's mobile medical market will reach 3.01 billion yuan in 2014, an increase of 26.8% over 2013; In 2017, the scale of China's mobile medical market will reach 12.53 billion yuan.
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