How does the micro-medicine group open an Internet hospital to pass the government?
Can not change, the positioning of the Internet hospital is still the hospital
Liu Chengchun graduated from Anhui Medical University and has been engaged in pharmaceutical sales for many years in the world's top 500 pharmaceutical companies. He served as the general manager of the Health Road in Anhui Province. He joined the Micromedicine Group in early 2016 and has extensive experience in this industry. Liu Chengchun believes that there is no clear policy in China to supervise Internet hospitals. Therefore, according to the process, the Hefei Internet Hospital, which will be completed this year, is administratively a Class A hospital and the first municipal Internet hospital in China.
Incorporating Internet hospitals into the scope of examination and approval of traditional hospitals, we can first get out of the policy blind zone, define the scope of responsibility, facilitate government supervision, and facilitate the cooperation between micro-medicine groups and traditional hospitals, doctors, medical service providers, etc. Secondly, to a certain extent The operation mode of standardized Internet hospitals has rapidly expanded to the whole country. According to Yiou, although the only real business is Wuzhen Internet Hospital, the Micromedicine Group has established Internet hospitals with local governments in Guangdong, Heilongjiang, Sichuan, Hefei and other places.
Not the same, the Internet hospital model is still Internet +?
Internet hospitals and traditional hospitals have completely different business models and there is no competition. Liu Chengchun believes that the premise of the profitability of Internet hospitals is to ensure the quantity and quality of medical data. The profit base of traditional hospitals is offline diagnosis and treatment. The two sides “cooperate and have no competitionâ€.
During the interview, Liu Chengchun repeatedly and Yiou stressed that the role of Internet hospitals in the “medical system†is more like a family doctor. Based on the national expert database of the Micromedicine Group, patients with chronic diseases are the main medical institutions. consultation service.
Therefore, the main market scope of Internet hospitals is “health management†rather than “disease diagnosis and treatment†of traditional medical institutions.
Avoid grabbing cakes with traditional medical institutions
Since 2015, some mobile medical companies have begun to expand offline channels to lay medical clinics nationwide in the form of self-built, franchised and hosted. Liu Chengchun said that this business model is actually robbing resources with traditional hospitals, which can be expected in the future, but the development is difficult. In China, it must be like the model of an Internet hospital. Enterprises must cooperate with the government and traditional medical institutions to achieve a win-win situation in order to find a relatively blue ocean market.
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