It’s hard for the giants to hide the reality of mobile medical bones.

All platforms face the same problem, how to achieve these three closed loops: the closed loop of people and services, the closed loop of online and offline, and the closed loop of the product itself, that is, the closed loop of appointment doctors, registration, and payment.

With the spread of mobile information technology, "Internet + medical " has developed rapidly in the traditional medical service industry. The state has actively introduced policies to plan the mobile medical market to protect it. High-tech, cloud computing, Internet of Things and other high-tech applications have been applied to mobile. The medical field has added new impetus to its industry development. Traditional medical companies, Apple's Google BAT and other giants have launched a full-scale competition, from vertical market segments to industry platform applications, from software services to hardware supporting facilities, all of which are filled with wars, attracting rumors, this tens of billions of Is the mobile medical market really open to welcoming all the heroes to the excavation, or is it to fall over the ground?

Apple BAT Nuggets, government paving the way, mobile medical prospects seem to be beautiful

Undoubtedly, mobile medical is a "gold mine" for mobile operators, medical equipment manufacturers, chip companies, application developers and other industrial chain companies, and in the eyes of Apple BAT, it is also a "sunrise industry" with great potential. Full of great temptations, the layout of the extended ecological chain naturally becomes an important weight to measure their future prospects.

In June 2014, Apple launched HealthKit's initial layout of the medical industry . At the Apple conference on March 10 this year, accompanied by Apple Watch, there was a medical application called ResearchKit. As an open source platform for medical applications, ResearchKit allows anyone to develop apps based on their components, as well as collect, integrate and analyze medical data. The App Store also launched five applications to detect asthma, Parkinson's, diabetes, breast cancer and cardiovascular disease. Today, ResearchKit partners include the University of Rochester, Stanford and the Capital Medical University Xuanwu Hospital and other hospitals at home and abroad. At the same time, relying on its huge number of users and open source, it has become a shining star in the mobile medical field, which not only excites fruit powder, but also moves. The beginning of the medical industry carnival.

Similar to Apple, Baidu also focuses on data. Baidu focused on cloud health platform and cloud health hardware. In 2013, “Baidu Health” was launched. In 2014, Baidu opened its Baidu big data engine. In October 2014, Baidu launched a doctor online consultation service. Then Baidu first cooperated with 301 Hospital strategically, and then launched the “Baidu Doctor” App, apparently to achieve online and offline closed loop, realize the integration of medical online platform and offline hospital, and truly enter mobile medical. In February 2015, Baidu strategic investment medical network, on April 12, Baidu released the product "medicine direct" for the drug O2O, the layout of "online seeking medical advice", Baidu mobile medical strategy continues to extend, through the drainage to offline pharmacies To achieve commercialization, the road to the platform is correct and accurate.

And Alibaba started around mobile payments. It has invested in medical platforms such as seeking medical advice and drug network, Huakang panoramic network, U medical and U medicine. In January 2014, Ali acquired CITIC 21st Century and changed its name to Ali Health. Later, it launched Alipay's “Future Hospital” program to promote Ali's “Ali Health, Future Hospital, Tmall Medicine” trinity health strategy, Ali Health and Future Hospital. Mainly around medical care, Tmall Medical Center is built around medicines.

In January 2015, the electronic prescription of the Beijing Military Region General Hospital promoted by Ali Health became the first in China to realize the socialization of electronic prescriptions. At present, Hebei and Hangzhou have also been trial-run. In April 2015, Ali Health announced a strategic partnership with Dean Diagnostics to introduce a third-party inspection/inspection center. In this way, Ali has cut through medical e-commerce and built his own online medical platform and medical e-commerce platform ecosystem. This is the natural extension of Ali e-commerce gene to the medical industry. Ali’s situation will hinder the opponent and increase the imagination space for the future. Of course, the stockholders are also willing to buy, but the good story is not necessarily a good reality, the bell is specially reminded: careful, pocket!

Tencent's entry into the medical market is also vigorous and vigorous. At this year's two sessions, Ma Huateng submitted a proposal, suggesting that the government departments should solve the problem of people's livelihood such as difficulty in seeing a doctor. On the one hand, Tencent established its own business. In 2014, WeChat Smart Hospital was launched on the basis of “Public Number + WeChat Payment”, combined with the mobile e-commerce portal of WeChat, taking advantage of the social field of communication to establish a link between patients and doctors. From the traffic portal to the market, and launched the intelligent hardware products for diabetes management: "Sugar Doctor" blood glucose meter.

On the one hand, through investment to seize market opportunities, since 2014, Tencent Industry Win-Win Fund or Dexun Investment has invested in neighboring doctors, Funer Prius, Lilac Garden, and registered network. On April 3, 2015, it also invested HK$1.221 billion to indirectly hold 4.81% of the shares of Health Yuan. This is really playing the advantage of the local (giant) people (WeChat) more money (investment), WeChat has become a stepping stone for Tencent's mobile medical career, but unfortunately this arrogant son has too much responsibility, has been overwhelmed, and now add this Heavy burdens, it is hard to say whether it is possible to complete the mission, but relying on investment to buy shares can at least give them a share. After the storm, they will not be alone.

At the time when the giants rushed to the mobile medical care, the country did not idle, and several policies for mobile medical care were introduced. August 2014, the State Health Planning Commission issued "on promoting the views of medical institutions telemedicine services," moving beyond the proposal on medical care are also a number of government documents heavyweight mentioned, such as: the CPC Central Committee and State Council "on Deepening "Opinions on the reform of the medical and health system", "12th Five-Year Plan for the Development of Health Care" and "Several Opinions of the State Council on Promoting Information Consumption to Expand Domestic Demand". At the Third Session of the 12th National People's Congress, the proposal of Premiere Li Keqiang's "Internet +" action plan has ignited the enthusiasm of pharmaceutical companies for mobile medical care. As the saying goes, "To be rich, to build roads first", the policy first will undoubtedly give the entrepreneurs a reassurance, and also pave the way for the steady development of the industry to clear the obstacles, policy guidance, plus the normal market competition mechanism: Intel Corporation costs 1 Billion dollars to buy Basis Science, Xiaomi invest in Jiu'an Medical, etc., a battle for mobile medical tyrants is fighting.

Ideally full, realistic but skinny mobile medical

The soaring mobile medical field is nothing more than a "better tomorrow". The data shows that the overall size of China's Internet medical market in 2014 was 11.39 billion yuan, of which mobile medical care reached 3.01 billion yuan, accounting for 26%. It is estimated that by 2017, the overall size of China's Internet medical market will reach 36.53 billion yuan, and mobile medical care will exceed 20 billion yuan. This is not unrelated to the huge user needs. Now the 35-65 year olds are the largest sub-healthy population. Overweight and obesity, dyslipidemia and fatty liver, high blood pressure and other diseases need to be measured by mobile medical devices and detected early. Effective treatment. With the aging of the population, the number of empty nesters and elderly people living alone increased. Wearable smart medical equipment is popular among users because it can realize remote real-time monitoring of the health of the elderly and reduce labor costs. Coupled with the increasing rejuvenation of chronic diseases and the long illness period, people are increasingly demanding mobile medical services that are “at your fingertips”, and thus “hard-boiled” has contributed to this tens of billions of markets.

But this seemingly beautiful tens of billions of markets have to face the reality of the embarrassment, because 3G network is not strong, 4G tariffs, Internet bandwidth restrictions and the lack of equipment in the grassroots hospitals, mobile medical is still in a state of arrogance. Mobile healthcare still needs to address the following issues:

1. The misdiagnosis that mobile device diagnosis may bring, because it is not going to the scene, the diagnostic accuracy is inevitably discounted;

2, the problem of medical disputes, through the medical APP diagnosis, in the event of medical accidents and disputes, responsibility attribution is difficult to distinguish;

3. Medical supervision, as the number of medical treatments increases, disputes increase, and risks rise, the posture and policies of the regulatory authorities may determine the life and death of mobile medical care. At present, mobile medical care is more and more busy, and patients who are treated with medical difficulties will be able to solve the problem.

Eyeliner

Eyeliner,White Eyeliner,Nyx Eyeliner,Liquid Eyeliner

Guangzhou Lingxue Cosmetics Co., Ltd , https://www.lxgj188.com