Have you grasped the six major trends in the medical industry?
In 2016, the medical industry is surging, the integration of online and offline is unstoppable, and the breakthrough of industry breakthroughs is on the horizon. The medical industry showed six major trends in 2016: 1 the overall investment and financing environment tends to be stable; 2 the mobile medical platform is diversified in the way of landing; 3 traditional offline medical institutions are not soft on the line; 4 the Internet giant is paying attention to medical care; 5 cross-border forces flooded into the medical field and became fierce; 6 new technology development broke through medical boundaries.
The overall investment and financing environment tends to be stable
In 2016, the whole environment of investment and financing was in a cold state. After the medical industry experienced the madness of last year, investment and financing have gradually stabilized this year. The financing projects reported so far this year are basically signed last year. The agreement. On the one hand, the quasi-majority of Internet medical care has emerged. After the development of the C round, the progress of investment and financing will inevitably slow down. On the other hand, the 2015 tropical fire has moved a group of blind entrepreneurs, and investors are rushing to immature investment projects. I am not willing to start.
We all know that when the environment is good, everyone's market performance is very good. When the environment is stable, it is the time to truly test the company's strength. In particular, the medical industry is a special field. The biggest feature is that low-frequency is just needed. It is difficult to have long-term development by burning money. So for companies that are truly resistant to risk, now is the best opportunity to stand out.
Mobile medical platform
From the beginning, mobile medical is an online platform in its positioning. However, after all, the core value of medical care is reflected in the online, so everyone has found ways to achieve it. Mainly there are three types of landing ideas: one is to cooperate with pharmacies to realize the platform value while helping the pharmacy to transform, such as micro-questioning and scientific medical treatment; the other is to cooperate with the hospital and establish a clinic with private hospitals. And public hospitals to open information flow, such as Chun Yu doctor, Zhuo Jian technology, Xing Shulin, more beautiful; the third is to do it yourself, such as opening the clinic, establishing a surgical center, extending the online service capacity and flow to the line Next, such as Lilac Garden, Micromedicine Group, Ping An Doctor, Almond Doctor.
It is not easy to really land, because in essence, online and offline operations are two sets of thinking logic, and it is difficult to match people who are proficient in online and offline operations experience in the same team. In addition, the "borderless" nature of the Internet and the attributes of the medical "strong territory" are naturally divergent. How to balance this relationship is a problem that every practitioner needs to think about.
Traditional offline medical institutions are not soft on the line
Medical care is a traditional industry, but under the enthusiasm of "Internet +", "traditional people and businesses" have begun to change. Nowadays, many hospitals have developed their own apps through third-party platforms such as Zhuojian Technology and Hang Seng Yutai. Traditional pharmacies actively cooperate with third-party companies, such as Jingdong Health Home, Fast Drug Delivery, Medicine Power, etc. Medicine O2O; traditional pharmaceutical companies build online platforms through acquisitions, self-building, etc., such as Tai'antang's acquisition of Kang Aiduo, Kyushutong's development of a good pharmacist platform, etc.; physical examination agencies are also making efforts to open and serve online information. Integration, such as the "healthy health" jointly developed by the United States and the United States and the physical examination of Ci Ming.
People in the system, such as doctors and nurses, have begun to try more practice, and doctor groups and nurse groups have appeared. Innovative companies, such as the famous doctors and Go Health, have organically mobilized doctors and nurses to promote the transformation of traditional models.
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