Innovative service chain, Beijing Kyoto Children's Hospital to be a private pediatric "model"

Founded in 2015, Beijing Children's Hospital is located in Huilongguan East Street, Changping District. The exterior of the hospital is decorated in a typical cartoon style. In the outpatient and emergency departments, you will see the children's seats and toys placed on the ground. Into the ward, you can feel the atmosphere of childlike and rigorous.

"There is a Children's Institute on the east side of Beijing City, Beijing Children's Hospital on the west, Bayi Children's Hospital on the south, and Beijing Children's Hospital on the north." Liu Qiang, Executive Dean of Beijing Children's Hospital, is joking about the health of Yiou.

Beijing Kyoto Children's Hospital radiates paediatric medical services in the northern part of Beijing, including Huilongguan, Tiantongyuan, Changping and even Hebei borders. This positioning seems to be somewhat out of tune with the “high-end specialist hospitals” that are now highly sought after by capital. So, what kind of medical services is provided by Beijing Kyoto Children's Hospital? What are the fundamental differences between private hospitals such as Heyijia and New Century Children's Hospital? Why does it become the only third-grade private children's specialist hospital in Beijing?

Private blood, counterfeit public

With the loosening of the second child policy and the change of social parenting awareness, the domestic pediatric needs have once again exploded in recent years. On the other hand, doctors such as pediatricians Ou Yi and Cui Yutao jumped out of the system to open private pediatric clinics and hospitals, and the medical industry set off. The frenzy of social medical treatment, developed cities with large population base, loose household registration system and sufficient middle-class consumption capacity have also become popular places for pediatric society to run medical treatment.

However, a pediatrician can quickly set up a clinic, but it is difficult to independently establish a private hospital for pediatrics. Judging from the situation of pediatric society in Beijing, it also shows the shortage of pediatric talent resources.

Beijing Kyoto Children's Hospital is a children's hospital with private “blood” and is also a Beijing third-grade children's specialist hospital officially approved by the Beijing Municipal Health Planning Commission. "Because of the responsibility of 'three levels', we have a fundamental difference in the positioning of private hospitals such as Hejian Medical, Mid-America, and New Century Children's Hospital." Liu Qiang said to the health of Yiou.

Compared with ordinary private hospitals, Beijing Kyoto Children's Hospital is another big “magic weapon” to differentiate itself. “It is focused on the construction of disciplines.” There is no way to build disciplines in private hospitals that are simply positioned as high-end routes. Liu Qiang said that only the flow of high-end patients has little effect on academic research, and academic research is one of the most important factors for the development of disciplines. "As a tertiary hospital, if you don't have your own discipline, it is difficult to last." Support continues to develop. He added.

At present, Beijing Children's Hospital of Beijing has established blood tumors as a key discipline of the hospital. It is led by Professor Wu Minyuan, a well-known expert in the field of children's blood diseases, and a special contribution expert from the State Council, and Professor Sun Yuan, the vice president of Beijing Children's Hospital. The team consisted of a blood tumor center with 19 clean warehouses and 200 beds.

Beijing Kyoto Children's Hospital staff said that since the opening of the department, the center has carried out nearly 300 cases of hematopoietic stem cell transplantation, accounting for more than 1/2 of hemophagocytic syndrome, chronic active EBV infection and primary immunodeficiency disease. In addition, the center also receives a large number of chronic active EBV infection, various types of immunodeficiency disease, severe aplastic anemia and high-risk, refractory, advanced leukemia and other high-risk children, this part accounted for more than 80%.

After officially including medical insurance reimbursement in December last year, Beijing Kyoto Children's Hospital added a lot of horsepower. Yiou Da Health learned that after accessing medical insurance, the hospital's outpatient volume increased by 30% compared with the previous period, and the hospitalization volume doubled.

Innovative service chain, basic medical service + VIP service two-wheel walking

The well-known women and children professor, entrepreneurial circle "net red" Dr. Duo Tao has issued five criteria for the evaluation of hospital management: the length of the queue and the number of windows, the transparency of the medical treatment process, the means of payment, the application level of the mobile Internet, and the patient The extent of implementation of the center. In the previous interview with Yi Xin, the founding partner of the company, he also mentioned that private hospitals with discipline barriers, clear payment scenarios and clear model positioning are attractive to capital.

In summary, implementation into the service scenario can be an innovation in the service chain. In this regard, Liu Qiang said that Beijing Children's Hospital of Beijing gradually cut in from two aspects.

The first is model innovation. In September this year, Beijing Children's Hospital announced that it has reached a strategic cooperation with the Medical Association, and has launched in-depth cooperation in the fields of child health, medical care, rehabilitation and telemedicine , focusing on Internet + child health management services. "Compared with the Internet medical enterprises landing physical hospitals, I think there is a better cut-through for offline medical institutions to support." Liu Qiang said.

Pediatrics is a specialist in nature, but when it is subdivided again, pediatrics will completely cover internal medicine and surgery. Therefore, it is not only the "single subject" for medical institutions and enterprises to use the Internet to serve this group. So simple. Liu Qiang revealed that the specific rules of the Internet hospital will be officially put into use next year, but the positioning of “taking medical care as the core and focusing on children's health and rehabilitation” is certain.

Beijing Kyoto Children's Hospital will rely on the technical strength of the medical association to establish a platform, starting from pre- and post-diagnosis. Pre-diagnosis includes child care, psychological guidance, and an online light consultation with a part of the newborn parents. "In the diagnosis and treatment session, it will not rely entirely on the Internet. The Internet hospital will connect to the offline service of Beijing Children's Hospital." Liu Qiang introduced. After the diagnosis, it is mainly “rehabilitation”, and the service will be connected with the child rehabilitation center in the hospital.

The Internet Hospital will provide a family doctor service that provides management and gatekeeper functions for ordinary patients and VIP patients, with a pool of about 150 full-time doctors and a team of about 100 part-time doctors in the hospital. Behind the establishment of membership and family doctor services is the vision of Beijing Kyoto Children's Hospital to gather domestic pediatricians.

Secondly, it is to establish a tiered service mechanism, that is, to set up a “VIP service” expressway on the original basic medical service, and to dock the commercial insurance service, and integrate the above-mentioned Internet medical service into the whole process.

Liu Qiang told Yiou Health that the high-end medical care of Beijing Children's Hospital accounted for less than 10%. Since October this year, Beijing Kyoto Children's Hospital has made frequent efforts to build VIP services, such as establishing a dental comfort treatment center, child care. Center, VIP ward of the Department of Hematology and so on.

In the newly established oral comfort treatment center, the center has already introduced the Kawa E50 oral comprehensive treatment table, the general anesthesia chair, the laughing machine and other equipment. Relevant personnel told Yiou Health, for the VIP service, the hospital also introduced more than 10 special needs clinic experts.

The "Roman Avenue" of social medical treatment has just been laid

Since the introduction of a series of policies on the promotion of "Internet + medical health" at the beginning of this year, topics such as non-public medical care and social medical education have once again ushered in the peak of development. New technologies and new concepts are in the private medical system. The landing is deepening, and the various sub-functions in the non-public medical system will also collide with more sparks.

The Roman Avenue, where the society is running a doctor, has just been laid. With the improvement of commercial insurance and the innovation of operation mode, the imagination of social medical doctors is far more than the combination with the Internet. For the internal management of private hospitals, Liu Qiang particularly emphasized the importance of “training talents”.

According to the "Statistical Bulletin on the Development of Health and Family Planning in China in 2017", the number of practicing (assistant) physicians per thousand population is 2.31, and the ratio of physicians per thousand children is only 0.55. People, about a quarter of the overall level. In the context of a shortage of pediatricians, Beijing Kyoto Children's Hospital also has an attempt to start a talent development strategy. Including the recruitment of new growth line training, expert teaching and so on.

And returning to the hospital's brand management, Liu Qiang does not think that "putting the hospital brand on a certain expert" is appropriate. On the contrary, he pays more attention to shaping the subject brand and the hospital brand. He said: "Shaping the discipline brand in the hospital is a more inclusive decision. No matter who comes to our platform, it can develop in it. No matter where you stay, the word of mouth and brand under the platform are always there."

Lh Ovulation Strip

LH Ovulation Test Strip,Ovulation Test for Women, Ovulation Rapid Test Kit,LH Ovulation Test Kit Devices

Weihai Kangzhou Biotechnology Engineering Co.,Ltd , https://www.weihaikangzhou.com