"Internet +" brings opportunities for smart health BAT competition layout

Baidu Health Cloud recently cooperated with the Beijing Economic and Information Committee to hold a landing event at the Yuyuantan Cherry Blossom Festival: the cherry blossom citizens will experience the intelligent health detection equipment connected to the health cloud, and they can detect the three health indicators of fat, blood pressure and bone density free of charge. And get a personalized experience report. Baidu is also about to launch the "Baidu Health Assistant" in the near future and a health management platform similar to Apple HealthKit. Not just Baidu, Ali, Tencent, the Internet giants have been active in the health field since this time.

Baidu weak medical advertising, heavy online health

Recently, there has been a concern in the industry: some Putian private hospitals have joined forces to fight against Baidu, claiming to stop medical advertising, and if the opponents launch, they will organize people to click on the ads to consume the opponent's advertising budget. Baidu said that Putian Hospital is because Baidu recently strengthened the rectification of private medical advertisements and was resisted by hospitals with damaged interests. Baidu claims that it will never compromise on the rectification of medical advertisements.

It’s no coincidence that Baidu has begun to go offline to participate in citizen health services while cleaning up its medical ads that it believes to be non-compliant. Baidu is weakening "information attributes" and strengthening "service attributes." In 2015, Baidu has set up a mobile service division. Li Yanhong said that Baidu is going to enter the traditional industry, transforming services, and frequently acting on group purchase services, education services, and ticketing services. Cherry Blossom Festival pushes Baidu Health Cloud, just a microcosm of Baidu's service.

Taking a certain risk to do medical advertising is what Baidu in the information age does; Baidu in the service era has more important things to do, that is, services, cleaning out non-compliant advertisements is a matter of time, and the Putian incident is only a matter of time. In Baidu's logic, Internet-based online medical care will be truly transparent, and traditional private hospitals in Putian will not have a place if they do not transform. Online medical care is the focus of Baidu's future.

Baidu Health Cloud is part of the “Beijing Health Cloud” program, which is a platform promoted by the Beijing Municipal Government and led by Baidu to integrate upstream smart health equipment manufacturers and downstream personal health service organizations. Baidu also launched the "Dulife" platform for smart health devices. By embedding Baidu SDK in smart bracelets, smart scales and other devices, Baidu Cloud is connected to Baidu Cloud to collect the goal of "user health slow data" mentioned by Li Yanhong. Regardless of the action, Baidu can be seen as a platform integrator in the role of intelligent health, and it attaches great importance to the offline traditional health industry.

Smart health equipment has become a new focus of industry development

Baidu's past business is closely related to the health industry: medical advertising, Baidu's intimacy, online consultation, and drug search with the Food and Drug Administration. In 2015, Baidu cooperated with 301 Hospital, launched Baidu doctor APP, and strategic investment medical care network. Li Yanhong’s speech at the annual meeting clearly stated that in 2015, he will focus on investing in online medical and health industries. On the one hand, Ali, Tencent, and Xiaomi are investing in this very important open industry. Baidu will not be absent; on the other hand, Baidu has its own ambitions in smart health, which is the first town of Baidu's transformation service.

With the advent of wearable devices, there are more and more intelligent health devices that "quantify themselves" for individual users. Smart bracelets, smart watches, smart headphones, smart shoes, smart scales, and smart water cups all help people quantify themselves and collect data. Mature devices such as the iPhone are also beginning to integrate related functions and provide health management functions such as HealthKit.

However, these smart health devices collect user health data (regardless of whether it is accurate or not), what is the value to users? Equipment, data, and lack of services, such as data-based private doctors, medical records management, personal trainers, disease prediction, disease detection, treatment assistants, health consultation science, these services can not keep up. It is very difficult to get a service from a device manufacturer or a startup team because these services are in the traditional health care industry with high barriers. At this time, we must rely on the government to promote and large enterprises to take the lead.

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