Medical health that thing: Apple is a heart-sister, Google is a lonely brother

I have to say that Apple's confidential work and PR are all done seamlessly. They lifted their expectations for the Apple Watch at the right time, and told you at the right time that the Apple Watch Health Module was going to be removed, and finally released the iOS medical research application ResearchKit without the global media being ready. Now it seems that all this is full of heart!

Just a few hours before the launch of the Apple conference, Google Android Wear released a new commercial, along with the launch of the new slogan – “Be Together. Not the same”. Probably means: "Don't wear an apple watch, it's so popular." After watching the film, I came back to think: ah, this is the legendary loneliness.

In fact, in the medical health, Google's loneliness and Apple's mentality have always been accompanied by each other, the author below to take you to see ~ as early as 2008, Google released Google Health, a PC-based health information management platform Users can upload their prescriptions, medical history, medical records and other medical information to the platform and manage them. After the release of Google Health, it seems that the frontier is cool and bursting, and the atmosphere is not like a friend. At the time, Apple was using the iPod to lead the global music electronics consumer trend.

On January 1, 2012, Google announced the closure of Google Health because the product was not influential and the number of users was too small to be sustained. The official rhetoric at the time was: "We made a tough decision not to provide Google Health services." In fact, this loneliness is quite sincere.

In April 2012, Google co-founder Sergey Brin took Google Glass to the T-stage of New York Fashion Week. All the media reporters in the audience have begun writing. "Apple is slow, Google will detonate the wearable market. ". Afterwards, various analysts believe that Google Glass has a lot to do in the medical and health field.

Shortly afterwards, the public opinion turned sharply, people began to talk about the iWatch in the delusion, and the apple under the cover of the pro-PR was intensively recruiting and acquiring patents. In February 2013, Apple filed a patent application for wearable technology. In July 2013, Apple brought in digital health company Massimo executive Michael O'Reilly. Previously, Massimo developed a pulse oximeter for the Apple iPhone.

In July 2013, Apple hired Paul Deneve, former CEO of luxury retail giant Yves Saint Laurent. In October, Apple appointed Angela, CEO of the British luxury goods company Burberry Group. Angela Ahrendts is the head of the retail business. In November, Apple announced the acquisition of Israel 3D sensor technology company PrimeSense. PrimeSense was a partner of Microsoft Kinect Somatosensory Controller, which includes health care.

In January 2014, Apple invited Nancy Daugherty, a digital health company's Sano Intelligence hardware engineer. At the same time, Apple executives began to meet closely with US Food and Drug Administration (FDA) officials.

Just as the media was crazy about Apple Watch, Google announced on March 19, 2014 that Google Wear, a new smart platform for smart watches. But at this time, the global media's mind is not only iWatch, but also iWatch, which leads to some natural loneliness in Android Wear.

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