Spring Festival drink market: vinegar drink is expected to become a dark horse

In foreign countries, fruit vinegar drinks are also small items that are emerging and marginalized. Here is a clarification of a concept. Domestic fruit vinegar manufacturers and fruit vinegar experts told us that fruit vinegar drinks cater to modern urban residents' green and healthy consumption concepts and meet the needs of women's health care and beauty. Therefore, they have been accepted by consumers in developed countries such as Europe, America and Japan. The market is very mature."

Close to the new year, in addition to the hot market, the sales competition of various brands of beverages has become increasingly fierce. In the draconian investigation of drunk driving and “prohibition of alcohol” and other factors, the sales of alcoholic beverages did not seem to have been hot in previous years. Restaurants and consumers are looking for alternatives to alcohol.

Among beverages, sales of juices and milk beverages were stable, while vinegar beverages saw a significant increase in sales because they occupied most of the meal. Vinegar drinks, as a subdivision of the beverage industry, have been intensively marketed in recent years, and their sales have risen steadily. Why is this year a high-profile breakthrough in the battle for beverages? Chen Sheng, chairman of Tiandi Haohao Beverages Co., Ltd., believes that the healthy catering function of vinegar is the main reason for winning the market.

As an economically developed region, Guangdong boasts the reputation of “food in Guangdong”. However, because of the overabundance of the diet, Guangdong has become a high-risk area with “three highs” of high blood sugar, high blood pressure, and high blood fat. In Guangdong, more than 60% of households consume high-protein, high-calorie foods such as fish, meat, and seafood every day. Especially during the holiday season, there are more dinners for the unit and friends. Some people who need to socialize regularly to eat out are more likely to eat and drink. Inadvertently, they ingest too much meat and seafood food. Accumulation of excessive amounts of acidic substances, acidic substances that have been infiltrated into the blood as time passes, poses hidden dangers to health.

Vinegar drinks are timely to seize this market gap to position healthy meals, vinegar's digestive function to effectively alleviate the problem of acid deposition, in the human body, the digestive system easily accumulates a large number of acidic substances that are difficult to digest, and the blood will have these acidic substances. Brought to the whole body, which leads to the formation of acidic body. Vinegar drinks can not only help digestion by the intestine, but also alkaline foods, which can have a good effect on removing rubbish from the body.