The mobile medical market will reach a new high in 2015
Mobile medical is not just a simple mobile communication medical wearable device. According to the definition of international health care member organizations, mHealth (Mobile Health) provides medical services and information to individuals or medical institutions through the use of mobile communication technologies such as mobile phones, tablets and satellite communications.
At present, APP-based mobile medical mainly adopts two modes: B2B and B2C. The former is for hospital doctors and the latter is for users. But no matter which mode, the essence is to realize the mobile management of the user's disease and health through the effective interaction between the user and the doctor.
According to the latest forecast made by the Global System for Mobile Communications, the global mobile medical market will reach $23 billion by 2017, and by 2020, the target is expected to exceed $49 billion. At the same time, the market space for domestic mobile healthcare is more attractive. In addition to up to 330 million hypertensive patients, there are 114 million people with diabetes in China, and the chronic disease population shows a trend of rejuvenation.
Not only that, China's population is aging, and the current age of 65 years old is 9.5% of the total population. In 2030, the indicator will reach 16.2%. These chronic diseases or aging populations all need to monitor physiological indicators through mobile medical devices . According to the third-party agency Ai Media Consulting, the market size of China Mobile Medical, which is just about to be produced, will reach 2.34 billion yuan this year and will exceed 12.5 billion yuan by the end of 2017.
IT giants with Internet and mobile genes will naturally not miss the mobile medical big cake. Internet companies led by BAT in China are also very excited about the burning of mobile medical care. For example, Ali launched the “Future Hospital†program, which is open to medical institutions through Alipay, including account systems, cloud computing, big data platforms, etc., and Alipay has access to hundreds of thousands of pharmacies nationwide, and supports online registration appointments in some hospitals. Medicare is settled in real time.
At the same time, Baidu and smart device manufacturers and service providers jointly launched the “Beijing Health Cloudâ€, which seamlessly interfaces with Baidu Cloud. Users use these health-sensing devices to monitor their own health data in real time, and Baidu has already launched the dulife smart device platform. And in cooperation with hardware manufacturers, launched a variety of mobile health devices such as health bracelets, intelligent blood pressure monitors and intelligent body fat measuring instruments. Before this huge investment in the clove garden, Tencent took the good doctor and the China-Australia Kyle embedded in the medical service market.
Obviously, mobile medical has already strung a long industrial chain. In this industrial zone, there are both long-sleeved dances of mobile medical service providers, the vertical and horizontal of IT giants, and the venture capital. You can also see many mobile operators, data companies, insurance companies and so on.
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