Baidu baby knows 4.2 new version with surprise soft and hard combination "slow data" leads BAT
In a short time, BAT turned the mobile Internet into a red sea, with the exception of the mother and baby field. As the "Internet Aboriginal" 80, 90 people enter the age of marriage and childbirth, the huge demand has attracted many entrepreneurs coveted, but Baidu knows that the team launched the "baby knows", but it is BAT's first maternal and child mobile Internet products. In May 2014, it was only tested on the line.
But in the past six months, the baby knows that the cumulative download activation user has quickly reached millions, with a rapid momentum pointing to the top of the maternal and child application market. With Baidu knowing the 9-year high quality problem, the baby knows the content is extremely powerful. Recently, with the launch of the new 4.2 version, the baby knows to become China’s first maternal and child knowledge tool application that connects intelligent hardware devices. The specialization and practicality of the application has reached a new height.
At present, under the current situation that BAT is fiercely smothered on the mobile Internet and intertwined in various fields, why does the baby know that it is possible to achieve "the scenery alone" in a subdivision of the mother and the baby? The reason for this is worthy of scrutiny.
Authoritative cooperation to create the most professional maternal and child breeding tool platform
The maternal and child field has always been a hotbed of various rumors and pseudosciences. It has the influence of misunderstandings of traditional customs and family experiences (such as the confinement of the moon), and the lie that the bad merchants made for sales purposes. Radiation clothing, etc.), coupled with the lack of knowledge about human physiology education in China's basic education, many false content is hard to prevent. With the advent of the Internet age, the spread platform that is more likely to spread has exacerbated this phenomenon.
Who can end this phenomenon? From the perspective of BAT's company attributes, Tencent Heavy Entertainment has always lacked the genetic basis in the practical field of maternal and child life; Alibaba e-commerce started, all around product sales, it is difficult to become an authoritative and impartial endorsement; Baidu alone, through Baidu know The accumulation of this knowledge product for many years, no matter the platform, content, industry resources are rich in precipitation, more capable of falsifying the mother and baby field.
In 2014, the Women and Children Division of the Health Planning Commission launched the “Maternal and Infant Health Literacy Codeâ€, which first standardized the psychological and physiological norms that mothers and infants need to pay attention during pregnancy, and proposed new authoritative norms for professional parenting and scientific parenting. Under such a trend, the baby knows the advantages of thick accumulation and thin hair. In the mother-infant APP, the baby knows the professional, scientific and authoritative second-hand, unlike other homes that emphasize the “attractive†content. The baby knows the content is well-known. The hospital's expert review and control, and the support of the Health Planning Commission, to create the most professional platform in the industry, leading a competitor.
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