Mid-autumn high-end gifts collective cold

The Mid-Autumn Festival is in sight. High-end gifts such as brand-name cigarettes and alcohol, high-end supplements, etc. collectively encounter cold. People pay more attention to the elements of health, benefits, and creativity in the purchase of gifts. In addition, the purchase of gifts in addition to the traditional shopping malls, supermarkets, online stores, street stores and even farmers markets are "grabbing" business opportunities.

Shopping malls: lower prices and promote sales

Reporters visited and found that many large shopping malls and supermarkets are "downgrading their prices" and engaging in promotions.

On September 10, high-end supplement counters in several large shopping malls in the urban area were not too popular. “Before this time, the quantity of goods taken will be 45% to 50% more than usual. This year's situation is not very good.” A salesperson with nutritious and nourishing gifts introduced that sales of high-end supplements like ginseng, sea cucumber, and Cordyceps were reduced compared with the same period of previous years. more than half. At the same time, many counters also adopt promotional methods such as buying gifts. “When you purchase 500 yuan or more, you can give a gift worth 100 yuan, but the effect is not obvious,” said the sales staff.

Many high-end drinks are also offered as gifts, price cuts and other promotions. A salesperson said, "The price of famous brand liquor not only hasn't gone up this year, but it still goes down through the promotional price, but it's still less than the one hundred bucks."

Online shop: price friendly people buy it

At the same time, the sales of moon cakes have also been extended from popular supermarket sales to online platforms. The sales volume of gift boxes is much higher than that of mooncakes, and discounted promotions such as shipping, buy gifts, coupons, specials, and spikes are all in full swing and are very attractive.

The reporter found that high-end liquor has also begun to commit to e-commerce "curve price cuts." Wuliangye, with a market price of around 700 yuan, sells only 659 bottles in a shopping site and presents a bottle of Wuliangye series wine. Not only high-end wine, tens of yuan in the low-end wine also played 1 yuan spike activity.

Market: Crabs in the Street

Near the Mid-Autumn Festival, hairy crab chain brand stores are prosperous. In a hairy crab chain store on Huaihai West Road, I saw dozens of giant glass jars arranged in the shop. According to the size of the head, the crabs were placed in different cylinders. Without any sales promotion, the sales volume is also good. According to the owner of the store, Mr. Li said that in the past two months, sales have skyrocketed. He said, "The advantage of a chain store is that it is genuine. Since the stores sell authentic crabs made in Lakes, the price is still relatively high, and the minimum denomination of crab vouchers is also around 500 yuan."

In addition to specialty stores that can book hairy crabs, some farmers’ markets also have a number of traders posing for the “book crab” brand. "We have contact with the base, can be shipped directly, the price is cheaper than the store." In the Jiefangqiao farmers market, the owner of the aquaculture owner Zhao said.

Shopping Card: Honoring Elders' New Favorite

“There are no shortages of parents. What gifts I bought entangled me for a few days. Finally, when we discuss with our buddies, we send shopping cards. They want to buy them.” On the 10th, “after 80” Xiao Zhang Through QQ chat told reporters that on this issue, everyone in the QQ group and the forum conducted some discussions, and ultimately believe that "to give gifts and buy the gift price is too low, to the cash is too direct, simply send a shopping card, elders When you need it, you can buy it yourself."

After the 70s, Mr. Sun also said that he chose to send shopping cards to two elderly people this year. “Giving gifts to elders is the most difficult. When you buy them at a low price, you feel that you can’t get them. If you buy them, they’re more distressed than you. You might as well buy a shopping card. The best value for money."

In this regard, the heads of several shopping malls and supermarkets also stated that the purchase of shopping cards was significantly increased near the Mid-Autumn Festival. Among them, many young people purchased cards, and the amount of each card was mostly around 500 yuan.