Seven major problems in pharmacy equipment management: How many encounters do you encounter?
With the aging of China's population and the rejuvenation of chronic diseases, the market potential of home medical devices is growing, and it has become one of the important incremental categories of the industry. However, there are always a lot of bugs in the sales of devices that make pharmacies have a headache.
The author summarizes the seven major bugs that pharmacies often encounter in medical device management, and gives the cracking method for reference!
The store is small, the number of displayed products is limited, and the amount of information transmission is small.
Bug: As we all know, the sales of medical devices have a great relationship with the display. Good display will directly increase product sales. However, in actual business operations, many pharmacies will have a phenomenon that products cannot be displayed due to “small placesâ€, resulting in a small amount of sales information, which affects sales.
Cracking method: First, use handwritten posters to inform consumers of the types of equipment sold in the store to solve the problem of “awareness rateâ€; secondly, to uniformly print the product catalogue, and divide all the equipment sold in the store by category, employees can Holding a photo album to make product recommendations to consumers, to solve the problem of no stock in the store.
At the same time, in order to attract consumers to order in the store, employees can also promote free delivery to the home, double the warranty period and other services.
Large medical equipment distribution and installation is difficult
Bug: Many consumers will abandon their purchases when they purchase large medical devices such as physiotherapy beds and oxygen generators because some pharmacies do not provide delivery services.
Cracking method: It is understood that each chain pharmacy has a special drug delivery vehicle, and the store can provide home delivery service when encountering customers who are unable to transport large equipment home.
Of course, we must first communicate with the customer about the delivery time, and then negotiate with the company driver to finalize the time and deliver it to the door.
In addition, the pharmacy can follow Haier's distribution and installation mode. For example, when distributing the physiotherapy bed, several security guards or other staff members can be arranged to accompany the car to help the customer move the physiotherapy bed into the home and complete the installation and debugging before leaving.
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