Why a small cup of coffee?

Appreciation

Why authentic Italian coffee ultra small cup

As an Italian who has lived in Guangzhou for five years, Romeo is pleased to be able to drink Italian coffee that is more satisfying to him today. As a local Italian’s Pod Point, the Touch Dining Bar in Zhujiang New City is also a corner spot for the International Coffee Tasting Academy. In addition to the hand-pulled espresso coffee machine and excellent barista, three sizes of coffee cups are also available. Shows the pride of the place - whether it's a cappuccino or an espresso, the size is smaller than the outside. Why is the cup of authentic Italian coffee so small? Romeo, from the fashion capital of Milan, dressed in "coffee" and gently squeezed a cup of espresso with two fingers, seems to want to tell me the answer with an elegant gesture.

Of course, beauty is not the most convincing reason. “In the past long years, espresso coffee cups did not actually have a definitive standard shape. Until then, the Italian Coffee Academy spent two years discovering the shape of a standard espresso coffee cup. The lower half of an egg cut in half. When coffee flows into the cup, this shape is most conducive to turning the fat produced when the coffee mixes with the air, along the round wall, producing the most wonderful aroma and texture.” Romeo drew a small painting of "Fat Goes Back", adding that of course the temperature is very important, because it is not good to cool, this size and thickness just can keep you in the process of the two mouths The best temperature.

Espresso means “fast” in Italian, and a standard cup of espresso requires 25ml of coffee from 7g of ground coffee in 25 seconds. In Italy, many people go to the coffee shop on the way to work in the morning to drink first, so in two or three hours, a barista often has to make a few hundred cups of coffee. Drink faster. “Coffee ranks first in Italy's most popular taste, and second is bread. So when you get espresso, you will first smell it deeply, take a sip, and then say hello to the people around you. , and then ate it again.” And 25ml of espresso in the standard small cup, only half the appearance of the cup is considered fly, then you should understand why the Italian cappuccino cup or latte cup are also relatively small, Because no Italian will spend a long time sighing a cup of coffee that is no longer tasty.

Health Classics

Do not exceed 300mg caffeine per day

Some people still have some moderation in the face of coffee. There are also reasons for this. Bobo, a senior dietitian, has long been engaged in the promotion and publication of beverage culture. She believes busy urban people should adhere to the principle of appropriateness while enjoying coffee.

Digestion studies at Stanford University School of Medicine in the United States have set a safety label for caffeine intake: no more than 300 mg per day. A cup of coffee (coffeeshop cup size) contains about 120mg of caffeine, while a can of Coca-Cola contains about 55mg of caffeine and a cup of green tea is about 15mg. Due to the irritation of caffeine, those who have stomach problems or those with relatively weak gastrointestinal tract should not drink too much. People with hyperthyroidism or fast heartbeats can also cause discomfort such as rapid heartbeat and mental excitement. Pregnant women or breast-feeding mothers should also avoid coffee. because. In addition, coffee beans are baked, so drinking coffee is easy to get angry. If you have a hot body, easy to get angry, insomnia, dream friends, be careful. If you know that people who are not suitable for coffee should try to avoid it, but really do not drink uncomfortable, then of course, choose a small cup to taste.

Business deal

The secret of CUP in chain coffee shop

If you've read “Buy a Big Coffee at Starbucks,” you may not be able to order a 12 oz tall cup when you enter a fast coffee chain like Starbucks, Pacific, or Costa, which costs only 3 yuan per size level. In that case, you'll need at least 16oz of the grand glass - after all, not everyone can drink 20oz of the venti cup. The 8oz short cup, as a "not worthwhile" size that does not exist on the menu but can be spotted, has gradually faded from consumers and disappeared in Starbucks.

In fact, the 8oz cup still has supporters. In the Pacific Coffee Shop just settled in Taikoo Hui, the counter menu displayed four types of cups, including short (8oz), tall (12oz), grand (16oz) and alto (20oz). Raymond, a coffee shop manager from Hong Kong, said that from an economic point of view, perhaps a big deal is a win-win situation. However, in fact, there are still some guests, especially ladies who do not necessarily want to drink so much coffee. Even if they order a big glass, they only drink half. This shows that it is not a question of money. “The short cup has always been in Hong Kong, so we kept this tradition when we opened stores in the Mainland.” Raymond believes that if you start to buy directly from the China Cup, you can indeed be a few dollars more, which is to increase the threshold of minimum spending, but For Pacific Coffee, which has become Hong Kong's most popular coffee shop for 12 consecutive years, it is more in line with business.

In fact, some regular customers choose to drink a small cup of coffee, it is not entirely from the perspective of consumption. Raymond revealed what many consumers in a coffee chain may not have discovered - in fact, in different sizes of cups, the taste of the same type of coffee is not the same. "Coffee is not the same as Coke. Do not assume that the four dimensions are the same. The amount of coffee in the short and tall, grand and alto cups will be different: the ratio of coffee to milk in the short cup and the tall cup. It's higher, so it will show different styles. The regular customers will choose the cup that suits them best according to their own drinking capacity and taste requirements for coffee.” In other words, if you want a bit more coffee, you can choose short cup and grand Cups, tall glasses, and alto cups are relatively light-toned, while high-density coffees are often the preferred flavor of “coffee friends”.

What if you want to drink a big glass and you worry about the lack of coffee flavor? Raymond made a move - this is also a feature of Pacific Coffee. If you have a tall glass or a bigger size, you can ask the clerk to add an "extrashort" component of coffee, which is free. Considering that people who like espresso will be more core customers, this is also a small sweetness that fits the business cycle. (Text / Wu Yihong Figure / Situ Jian, tofu, Getty Images)

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