How to crack the development of mobile medical application software?

In recent years, with the popularization of wireless networks, mobile medical technology has developed rapidly. Mobile medical application software is an important carrier and user window for mobile medical care. In the context of rapid development of mobile medical technology, it has been rapidly developed. According to incomplete statistics, as of the first quarter of 2015, iOS and Android platforms have passed more than 2,500 mobile medical applications, and this number is increasing rapidly. At the same time, the number of mobile medical application downloads has soared. According to the statistics of major application markets, Dr. Chun Yu has downloaded over 100 million times. However, China's mobile medical application software is still in the early stage of development. Although many mobile medical application softwares have been born, most of these softwares aim to increase traffic and cultivate user consumption habits, and the business model is less mature. Under the Healthy China Cloud Service Plan, how to promote the healthy development of mobile medical applications is worthy of our research.

I. Overview of the development of mobile medical application software in China

(1) The number of mobile medical applications has surged

With the improvement of cloud computing infrastructure and the advancement of medical informationization , the development environment of mobile medical application software is getting better and better, and the core elements of mobile medical application software development have gradually matured. In this context, mobile medical application software is experiencing explosive growth. According to incomplete statistics, there are more than 2,500 mobile medical application software in the domestic mainstream market in iOS and Android, for mobile medical application software development. There are also more than 500 entrepreneurial companies. While entrepreneurial companies are actively developing mobile medical application software to compete for the mobile medical application software market, BAT has also entered the mobile medical application software market. Baidu launched the Baidu Doctor mobile medical application software in 2015, providing convenient and fast patients. Appointment of doctor services, forming a closed-loop service of “seeking a doctor, approximating a doctor, and appraising a doctor” to facilitate patients to “save time, worry, and effort” to seek medical treatment, improve patient medical experience, effectively reduce the time cost of appointments, and alleviate medical resources due to medical resources. The status quo of "difficulty in medical treatment" caused by unreasonable configuration; Alibaba launched Alipay "Future Hospital", opened its own platform capabilities for medical institutions, and helped hospitals establish a mobile medical service system. At present, more than 200 hospitals have settled in Alipay wallets. In addition, Alibaba acquired CITIC in the 21st century and established “Ali Health”. Users use the “Ali Health” mobile medical application software to upload prescriptions, obtain drug quotation information, and promote drug circulation; Tencent launched WeChat Smart Hospital, “Public Number + WeChat Payment” Based on the combination of WeChat's mobile e-commerce portal, user identification, data analysis, payment settlement, customer relationship maintenance, after-sales service and rights protection, we provide users with WeChat appointment registration, waiting reminder, treatment room and laboratory. Effective guidance, WeChat payment, real-time delivery of electronic reports, medical advice, and all aspects of medical services, improve the user's medical treatment process. As of January 2015, nearly 100 hospitals across the country have been on the WeChat process, and more than 1,200 hospitals have supported WeChat registration, with more than 3 million patients.

(2) Rich structure of mobile medical application software

Mobile medical applications connect medical providers with medical service recipients. According to the entire medical service chain, mobile medical application software mainly consists of mobile medical application software before the diagnosis and treatment, mobile medical application software in the diagnosis and treatment, and mobile medical application software after diagnosis and treatment. The pre-treatment links can be subdivided into: health management, self-diagnosis, consultation, rash detection, and waiting for treatment; the links in diagnosis and treatment can be subdivided into: diagnosis and treatment, medication, and in-hospital rehabilitation; after treatment, the links can be subdivided into: payment, follow-up Medication, rehabilitation outside the hospital. At present, the mobile medical application software before the diagnosis and treatment in China is relatively rich, such as Chun Yu doctor, good doctor and so on. There are few mobile medical application software in the treatment, mainly including medical information inquiry, case inquiry, medical record, rational drug information and other software, such as the medical record folder of apricot forest, the assistant of clove garden medicine, etc., but these mobile medical application software are almost all It can only provide doctors with information inquiry and recording functions, and can be used for medical treatment. After the diagnosis and treatment, the mobile medical application software is rich, such as Alipay future hospitals pay for medical treatment, medical e-commerce and drug-using applications to purchase medicines.

(3) Frequent investment and financing of mobile medical application software

As the mobile Internet continues to penetrate the medical field, a large number of mobile medical application software companies have grown. According to statistics, in 2014, there were 103 cases of investment and financing in the Internet medical field, and the disclosed financing amount was as high as 141,790,900 US dollars. For example, Chunyu Pocket Doctor received $50 million in financing, Lilac Garden received Tencent's $70 million support, and registered network received more than $100 million in financing. CITIC acquired Alibaba and Yunfeng Fund's 1.33 billion yuan financing in the 21st century. It can be seen from the case of investment and financing of mobile medical application software that mobile medical application software is welcomed by investment and financing institutions, not only the number of investment and financing cases is large, but also the amount of investment and financing is high. But this also means that the competition for mobile medical applications is becoming increasingly hot, and how to stand out will become the key to the survival of mobile medical application software companies.

Second, there are problems in China's mobile medical application software market at this stage.

(1) There is a defect in the online consultation, and the consultation software has hidden dangers.

There are more consultation services in mobile medical application software. Although these softwares eliminate the complicated procedures of queuing and registering, they solve the problem of “difficult to see a doctor” to a certain extent, but the mobile medical online consultation is different from the patient visiting the hospital. Lack of hospital physical examination and auxiliary examination. A simple online consultation doctor can only judge by patient description. However, different symptoms may show the same symptom. The doctor must comprehensively check the patient's condition to accurately judge the disease. Therefore, the Chinese medicine practitioner pays attention to "looking, smelling, asking, cutting." "Western medicine pays attention to "visual, touching, sputum, listening". Online consultation will turn these links into words or pictures. If you do not combine clinical manifestations, do not combine relevant physical and chemical indicators, diagnose and prescribe only by description, misdiagnosis The risk is extremely high; in addition, the current network doctors have different levels of qualifications, and the qualifications cannot be determined. Some online doctors have not implemented the real-name system, and the supervision is missing. If misdiagnosis occurs, patients can only take risks at their own risk and it is difficult to defend their rights.

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