The Way Out for China Mobile Healthcare: Internet + Medicine's Future Eight Trends Forecast (Full Text)

Internet mobile technology promotes industry cross-border and drives traditional industries into the era of reconstruction. The convergence and iteration of the Internet mobile technology and medical and pharmaceutical industries will be inevitable. This report predicts the development of pharmaceutical e-commerce and online medical care in the next 3-5 years, as well as the evolution of the medical and pharmaceutical ecosystem.

Eight major trends:

· Trend 1: It is expected that approximately 150 billion hospital and retail terminal spaces will be converted to online

· Trend 2: Pharmaceutical e-commerce will promote the reconstruction of all links in the value chain

· Trend 3: The pattern of pharmaceutical e-commerce will develop towards an organically integrated, mutually beneficial and win-win model

· Trend 4: Pharmaceutical e-commerce will promote the transformation of offline enterprises

· Trend 5: Internet mobile technology will reshape offline hospital operations and service processes

· Trend 7: Smart wearable devices are deeply integrated into the health care field, and hardware, software and related services will usher in huge development space.

· Trend 8: Medical big data will lead the medical system into the era of wisdom

Figure 0: Network e-commerce vs medical e-commerce scale comparison (2015E)

Relatively speaking, the medical and medical field has been slow, due to the high degree of government regulation, the complex ecosystem of the industry, the separation of regional hospitals, the regulation of online medical and pharmaceutical standards, and the lack of industry standards. And many other factors. However, it should be recognized that online drug sales and medical services can effectively optimize processes, reduce costs, meet increasingly diverse consumer needs, and achieve resource allocation optimization, especially in the current state of China's lack of medical resources and uneven distribution. Under, it has great application value.

At present, pharmaceutical e-commerce has entered the development stage with the gradual liberalization of policies, although the development speed is weaker than other commodity e-commerce. Medical e-commerce will undoubtedly promote the redistribution of interests of various stakeholders in the value chain and the reconstruction of various links, and will also promote the transformation of offline enterprises, but the current policy is still the biggest barrier to the development of the industry. Online medical care has emerged as a result of a hundred flowers. As the quality of online medical services increases, it will partially replace offline services and meet shallow medical needs. Internet mobile technology will further penetrate the hospital's operation and service processes, and in the process of continuous optimization of online and offline services, the two will be closely integrated, gradually breaking through the barriers of regional and traditional processes, and improving the efficiency of resource allocation.

Of course, the integration of new technologies and traditional industries will inevitably face many barriers. In the future, the overcoming of these barriers will depend on the direction of policies, changes in people's perceptions, and the game of participation in the interests of all parties in the entire industry. However, it should be recognized that in the context of accelerated technology changes, rapid changes in industry and operating models, it is increasingly important for companies to be good at grasping the future and being brave in their actions. I hope this report will bring you to think and discuss about medical e-commerce and online medical care, grasp the wind direction and seize the opportunities.

Trend 1: Expect about 150 billion hospital and retail terminal spaces will be converted to online

At present, drug sales channels are mainly concentrated in hospital terminals and retail terminals, which account for nearly 8:2, while network terminals (over-the-counter drugs) account for only a small part. From the premise of policy liberalization, the hospital drug sales situation, the possibility of hospitalization drug release is small, the hospital will still have absolute control; the outpatient drug will be diverted to the retail terminal and online, but the injection drug can not be online shopping, its online The transfer rate will be limited. The retail terminal is affected by two-way. On the one hand, after the drug outflow from the hospital, the retail terminal is undoubtedly one of the beneficiaries; on the other hand, after the online prescription drug policy is liberalized, the impact of the medical e-commerce on the pharmacy is inevitable. .

After the policy is liberalized, the demand that has been suppressed in the past will be released, and the scale of the pharmaceutical e-commerce market will be substantially developed. However, as the sales of prescription drugs are gradually restricted to drugs, it is expected that the market for pharmaceutical e-commerce will show a steady expansion, rather than the explosive growth of the traditional e-commerce industry.

YT-T13

YT-T13

YT-T13

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