Micro-questioning: the first domestic mobile medical brand to be exported
In the past few years, online consultations have emerged as a segment of the early development of Internet medical care , and there have been many new startups with different positioning. In the United States, the online consultation medical treatment model has developed more maturely. From health consultation to disease diagnosis, to the development of electronic prescriptions, the entire process of visiting an ordinary family doctor without on-site examination can be completed online.
Among them, in order to ensure more communication between doctors and patients during the consultation process and higher diagnostic reliability, many online consultation service companies in the United States provide video consultation services, such as Teladoc, market share of MDlive, and HealthTap. However, in China, what is the situation of video consultation?
The author interviewed the “micro-diagnosisâ€, which is the first in China to realize the video consultation function, to find out the video consultation.
Micro-diagnosis is an Internet pharmacy and medical platform founded by Sichuan Junyi Futon Technology Co., Ltd. in early 2014. Based on a large number of pharmacies offline, self-built doctors, pharmacists team, 24-hour live voice video medical service platform. Its services cover self-diagnosis of small and chronic diseases, pre-hospital consultation and triage registration, online in-hospital reporting and post-hospital surgery and rehabilitation and chronic disease management.
The current business of micro-diagnosis has entered more than 10 provinces including Sichuan, Shandong, Guizhou, Xinjiang, Hubei, Chongqing, Shanxi, Shaanxi, Liaoning, Henan, Yunnan, Gansu and Ningxia. The number of pharmacies exceeds 200,000, accounting for the national total pharmacy. More than 45% of the number. APP downloads nearly 5 million, daily life exceeds 6~8W, monthly life exceeds 30W, and daily business volume is nearly 2W.
In the two years since its founding, the work team has expanded from 10 to 400. The micro-interview is the industry leader in video consultation. How do you win?
Directly move mobile medical pain points to achieve personalized medical services
At the time of the initial diagnosis, the mobile medical applications at home and abroad were almost all non-linear communication in the form of graphic or voice. This type of remote consultation method has a low response efficiency, a large misdiagnosis rate, and the user's trust in the doctor is always unable to be improved.
In order to solve the problems of inaccurate and inaccurate due to graphic or audio, micro-question decisively abandon the traditional graphic and text consultation mode of mobile medical, and take the lead in adopting a more direct video consultation mode for doctors and patients, which is the core of consultation. section. The main usage scenarios of the products are set to mobile APP, wide motor set-top box, pharmacy, community, rural and other third-party platforms, etc., to achieve personalized medical services through multiple channels.
"The original intention of the micro-inquiry was to use the convenience of mobile medical care, low cost, etc., to personalize medical services through the online and offline channels, to cover the people, so that the access to medical services is no longer One difficult thing.†Mr. Zhou Congjun said.
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