What has prevented the path of Internet medical "first year" change?
In 2015, the first year of “Internet +â€, it did not really fulfill several industries – except for the fact that it was hit by a cold winter at the end of 2015 (such as O2O), and some were predicted at the beginning of 2016. The megatrend, however, has been in the heat for half a year. Yes, it is similar to VR. Here is the Internet + medical .
Why does this happen?
In the medical industry , there was a phenomenon in 2016: once capital came to the Internet +, but now it is because of the Internet +, so the Internet + medical capital is cold and the argument is gone. Capital can't be "drained", and the industry itself can't really be a first year. From the perspective of entrepreneurship, what hinders the Internet revolution in medical care?
In addition to the consultation is registered, the project homogenization is serious
Since the Internet + medical care, entrepreneurs mostly use services as an entry point, starting from the patient side, aiming to create a closed loop of services from online to offline. The project is mainly for online consultation, appointment registration, escort service and drug delivery to various O2O modes. The APP products are endless and the content is similar. In this regard, Liu Qian, founder of Unicorn Studio, also mentioned in a recent sharing of Internet + medical content: the homogenization of domestic mobile medical APP is too serious, while the categories of mobile medical apps in the United States are diverse. - Doctor visits, chronic disease management, doctor-patient community, medical data visualization, medical service comparison, postoperative management, cloud electronic cases, etc. Of course, you can also say that this has an indistinguishable relationship with China's medical system. However, after the same attempt, there is still no model to get the hand. Isn't that another way?
In fact, it can be seen from the Internet + medical care that although the mass entrepreneurship is not as realistic as the innovation of the people, since the double innovation, the innovation is a fake, and the mass entrepreneurship is true.
Speculative demand, did not catch the user's real pain points
Cutting into the industry from a service perspective and solving the patient's needs seems to be a reasonable thing, but it is still not done, it can only explain one problem - the real needs of patients have not been resolved.
The founder of a escort product once thought that China has 7 billion outpatient visits a year. In theory, 70% need to be accompanied by a doctor, so if you liberate one-tenth of the demand, you should be able to get through the clinic. At first glance, the logic is open, but in the current situation, this is clearly not the real need of the patient or the medical industry. After all, seeing a doctor is a low-frequency incident, in theory there is 70% of the demand but it is not actually; and the user repurchase rate is inherently low, pulling new retention is a problem, plainly speaking, both small and not strong demand, can not be solved The core issue is bound to be difficult to do.
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