[Viewpoint] How does mobile medical care break through the pain of traditional medical care?

At the moment, the development of mobile Internet medical care is in full swing. In 2014, it was called "the first year of Internet medical care", and all the major capitals represented by Tencent, Ali, and Baidu entered the market. Will Internet medical care be disruptive in 2016? The policy dividends are gradually released, and the business model is constantly innovating. Can Internet medical treatment break the traditional medical pain points such as “difficult to see a doctor and expensive to see a doctor”?

Chengdu Buji Bird Information Technology Co., Ltd. has long been exploring the stealth in the field of Internet medical treatment. In 2016, it has launched the “Top Quality Medical” online medical platform, which has a deep understanding of traditional medical care and has its own unique views on the development of mobile Internet medical care.

The pain of traditional medical care is painful in "difficult to see a doctor", pain in "expensive medical treatment", and pain in "patient and patient tension."

It is difficult to see a doctor, and it is difficult to concentrate excessively on quality medicine. It is not difficult to find a phenomenon in the Health Statistics Yearbook of the Health Planning Commission. In Beijing, there are 6 expert doctors providing medical services per 1,000 people; if in Shanghai or Guangdong, the number will drop to 3-4. If in other regions, there is only one medium to low level doctor on average. Excessive quality medical resources are concentrated in large and medium-sized cities. On the one hand, the resource utilization rate and technical level of primary medical institutions are reduced. On the other hand, the resources of large hospitals are not rationally utilized. It makes it harder for the people to see a doctor. It is even harder to find a doctor to see a doctor.

Expensive medical treatment, expensive in the pathological development of medicine. Medicine has been pushed for many years and cannot be pushed down. The unavoidable problem is about the income structure of hospitals. It is not difficult to find that 10% of the hospital's income is financed, and nearly 90% of the income is based on pharmaceutical income and medical income. Half of the hospital's income comes from prescription drugs in the pharmacy. This made the hospital impose this part of the pressure on the people, causing the people to suffer from a small illness and a state of serious illness.

The doctor-patient relationship is tense and medical disputes are frequent. Frequent medical disputes have led to tensions between doctors and patients, and the intense doctor-patient relationship has prompted medical disputes to occur frequently, creating a vicious circle. On the one hand, the doctors work hard for the patients all day, but the doctor's social image is not good, and even the personal safety worries, the doctors are very aggrieved; on the other hand, some medical accidents and bad medical ethics disclosed in various media are outrageous. And not teeth. One party joked that the patient "was making money, doing surgery, and had surgery to tell the doctor"; the other party accused the doctor of "eat kickbacks, take red envelopes, and no longer mention humanitarianism." It’s really a doctor’s pain, and it’s hard to suffer. The reason is that the patient does not understand the particularity of the medical industry , and the medical staff lacks communication with the patient.

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