Huang Jiayu: A New Way to Open the Dairy Industry

Calculated on the stock market value, Huang Jialu, chairman of Guangxi Huangshi Dairy, is already a prominent figure on the Hurun Rich List. The secret of his success is to rely on differentiation to play a role in the oligopolistic dairy industry.

In 2001, Huang Jiajun, who was in Shenzhen doing dairy-related trade, accidentally participated in the investment promotion held in Guangxi. He was good at doing business at the time he realized that Guangxi's dairy industry technology is weak, the market is vast, it is worth exploring. He and his partners quickly raised 30 million yuan to start a business in Guangxi. Huang Jiaxuan frankly stated that dairy products can be rapidly developed thanks to the thanks to "Lee" equipment, which greatly improved the shelf life of milk and achieved North-South milk transfer. But it is also this technology that has enabled some companies that have already achieved scale to deliver northern milk to Guangxi in a cheaper and more competitive way than the products of Wong Dairy.

In the pure milk market fight, Huang Jialu own way to resolve, he fancy is the fruit milk market. Southerners pay attention to a fresh word for food. Although Huang Jialu's passion fruit and papaya fruit milk are expensive, they emphasize fresh taste and naturally make the product quickly gain recognition. He paid special attention to the appearance and packaging of the product. Tetra bags and roof packages were first introduced into the Guangxi market, and he changed the large-mouth glass bottles into small-mouth glass bottles. These small changes have won him a lot of customers. In addition, Huang Jiaxuan launched the "send milk to the household" very early, and this is the weakness of foreign companies. At the same time, the purchase price of fresh milk increased by two hairs per kilogram, which greatly increased the enthusiasm of local dairy farmers for raising cattle, which enabled him to quickly solve the problem of milk sources and opened the Guangxi market in a short period of time.

However, it really makes Huang Jiaqi identify the market positioning through differential operation or water milk.

400 years ago, Guangdong, Guangdong, Fujian, and other places had already sold water milk. This kind of milk not only has dry matter content and milk fat content higher than ordinary black and white milk, but also has low cholesterol, rich vitamins and trace elements, especially high casein content and rich flavor. Pure Cantonese and Cantonese regional snacks “Ginger Crusher” and “Double Skin Milk” must be made from water-based milk. The high-grade cheese produced in Italy is made almost entirely of milk. Because of its high milk fat content and its large fat globules, the resulting cheese is white and creamy and has a rich milky taste.

Buffaloes in Guangxi have been used for farming. Beginning in 2004, Guangxi began to make large-scale improvements to buffalo breeds, making it a dual-use enterprise. Huang Jiaxuan once again took advantage of local companies, and signed water-milk agreements on a family-owned basis to build his own buffalo breeding base. Huang Jialu calculated for the reporter: A milk buffalo has only one-third of the annual output of a black and white cow, but from the perspective of cost input, a black and white cow feeds about 50 yuan a day, a milk buffalo a day Feed is only about 15 yuan, and the milk buffalo has strong resistance to disease, and it will not suffer from the common diseases of black-and-white cows. Therefore, the enthusiasm of dairy farmers in raising milk buffalo is high.

In 2006, the accumulation of milk resources in Guangxi was sufficient for volume production. Huang Jialu directly entered the Hong Kong market and achieved success. It was also in this year that his company introduced China's venture capital investment and established Guangxi Huangshijiatianxia Dairy Co., Ltd., which was listed on the Shenzhen Stock Exchange in 2010.

"My current stock hasn't been sold, but I just want to do a good job. Just a Guangxi market, my life can be very moist, but I want to be a century-old shop." In mid-2011, Huang Jiayi cross An important step in the transformation of regional companies to national enterprises: the launch of Morafil Beverage Milk Products in Beijing and Shanghai is even more expensive than “Terran Su” and “Golden Code”, and it directly targets high-end consumer groups, selling mainly water milk. More nutritious and healthier. Huang Jialu said that the milk source used by Molafil was produced in the company's own milk buffalo base, which is a hybrid of local buffalo and India's Mora and Pakistan's Nileilafi. According to the inspection report of Wangshi Dairy entrusted to the China Integrated Inspection Center of the Chinese Academy of Sciences, the nutritional content of Molafil Buffalo milk is 4.04 grams per 100 ml of protein, which is significantly higher than that of ordinary milk.

As a private entrepreneur engaged in the food industry, Huang Jiaxuan felt deeply concerned about the national food regulatory policy. He is very much in favor of the government adopting heavy codes to strengthen supervision of the food industry. He said that a sound supervisory mechanism will accelerate the survival of the fittest and eliminate those companies that do not have the same quality, so that excellent companies will have more room for development.