The rise of domestic medical equipment, domestic flat-panel DR into the industry protagonist

Release date: 2015-12-29

In 2015, the customs are approaching, and most domestic medical device manufacturers are still in a busy scene. Many manufacturers have reported through the media platform that they have to work overtime due to too many orders. This kind of “busy” and current The "recession tide" of the manufacturing industry is in stark contrast, just like the one in the cold winter, which brings a glimmer of life to the depressed manufacturing industry.

With the rise of domestic medical device brands, the situation of domestic DR market is very good. According to the “Digital X-ray System (DR) Market Analysis Report 2014 published by China Medical Equipment Association”, the domestic DR brand experienced in 2011-2013. With explosive growth, there were about 10 flat-panel DR sales in 2013. In the past two years, under the policy of the country's strong support for domestic medical equipment, the growth rate of domestic DR sales has increased.

In recent years, with the strong support of national policies, the domestic independent innovation capability of domestic DR equipment manufacturers has continued to improve, and the level of domestic DR technology has developed rapidly. It has repeatedly broken through the technical barriers, and the detectors have achieved independent research and development, image stitching, virtual dual-subtraction, Significant breakthroughs have been made in image post-processing techniques such as bone density measurement and height recognition. The appearance, performance, image quality and after-sales service are comparable to imported equipment and can meet the clinical needs of high-end medical institutions such as the top three hospitals. In recent years, domestically produced DR equipment has appeared on the “highest” top three hospitals is the best proof. It is not difficult to find that the pattern of long-term monopoly of foreign-invested DR market has been quietly changing. Domestic medical device manufacturers such as Shanghai Lian Ying, Shenzhen Mindray, China Resources Wandong and Shenzhen Deep Map are accelerating the monopoly of foreign companies. pace.

Under the policy environment of “new medical reform”, relevant state departments have invested a large amount of special funds in the research and development of DR equipment. At the same time, priority is given to the procurement of domestic medical devices in the procurement of medical devices. Among the centralized procurement projects carried out by the Ministry of Health, the winning equipment is mainly made in China. Experts predict that in the future market competition, the domestic and foreign brands in the Chinese medical device market will continue to change the high-end and low-end DR equipment market share, domestic DR will become the domestic DR industry protagonist.

For a long time, DR manufacturers who use the traditional procurement interest chain as the marketing model have serious homogenization of products and marketing methods. In order to compete for market share, most manufacturers use the “price reduction” method as a breakthrough. This "bottomless price" method does not bring added value to customers and fails to exert the core advantages of the product. In addition, it generally lacks personality and characteristics, and it is easy to fall into a vicious circle of death. Since the development of the DR industry, it has passed the era of selling standardized products and services. If there is no core technology and value, it is difficult to kill each other only in the field of standard accessories such as generators, tubes, detectors, and racks. Win in the brutal competition. As a DR manufacturer, if you want to kill a blue sea in a red sea, you need to return to the market, understand the needs of customers, and listen to the voice of the market. Deep embedded in the customer value chain and deep exploration of product use value is the key to success.

Then, as a product that provides diagnostic value to the majority of medical institutions, what kind of use value can we provide in addition to filming? Shenzhen Advanced Medical Imaging Equipment Co., Ltd. recently introduced several advanced application functions (image stitching, virtual dual-energy subtraction, bone density measurement, height intelligent recognition), which seems to give us the answer. This “four advanced applications” is Shenzhen. City Shentu Medical Imaging Equipment Co., Ltd. explores the value of product use from the perspective of customer demand. This low-cost, high-value innovative research and development model can provide a new direction for the whole industry.

Source: Kexun Medical Network

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