What do doctors like to hear from experts at the pharmaceutical company conference?
Release date: 2015-11-24
In academic promotion, the most interesting part of the doctor's audience is the speaker's own experience in using the product. When the doctors were asked "What do you most want to hear in an academic promotion or speaker project?", the doctors gave the following five answers. The results here can guide you to remind your speakers.
1 Speaker's own experience
Speaker experience
The audience will want to hear our experience in the process of using. Not only because we are experts, but because we have used the products ourselves, they want to share our personal clinical experience. If a doctor is willing to tell you about a product and he doesn't have much personal experience, don't send him to a (speaker) training. This is not a despicable strategy to force doctors to use your products in large quantities. Because the audience of the academic conferences organized in the future want to listen to the experience and lessons of the speaker himself when using the drug. These "quasi" speakers must be prepared for this.
2 Some new things
Something New
In the survey, the second answer was “talking about new thingsâ€. Most of the audience are likely to be familiar with product use and adverse reactions, and have read detailed product specifications. Keep an eye on any new discoveries, new developments, comparative studies of drugs, and interesting case reports. In this way, your audience will feel that the content is very useful to them, especially if the company does not allow the materials used on behalf of the visit. We all want innovation, at the forefront of medical development, and listeners are waiting to hear the latest.
Translator's Note: It is not easy to say "new things". After a few years of common slides to a speech expert, the story is repeated throughout the country. Or, the product slide is five years ago. This requires the company to invest more in academic research on its own products, and it requires the lecture experts you invite to "advance with the times."
3 clinical trial data
Clinical trial data
Clinical studies are often criticized, and patients are 'selected patients', not the actual patient population in clinical work. However, clinical research is the standard and basis for testing and approving new drugs. Large-scale clinical studies of evidence-based medicine also require comparative analysis of specific patient groups, not patients for all diseases. Data from clinical studies will also be an important basis for guiding the use of drugs in clinical practice. To organize an academic promotion meeting, the speaker should understand the various relevant clinical research contents of the product.
Translator's Note: And the post-marketing phase IV clinical monitoring and the large-scale clinical evidence-based research conducted by the organization are increasingly becoming an important basis for guiding clinical work; the medical development of the train will be in the dual track of clinical research science and doctor's personal experience art. on. In this regard, especially Chinese medicine products should seriously consider how to organize Phase IV clinical studies after listing. it's time!
4 adverse reactions and their treatment
Side effect profile and management
We always think that any drug has an adverse reaction, even a placebo. Doctors are gradually encountering drugs. They hope to get advice from experts. (Lower dose? Take it in divided doses? Or add antidote? After stopping the drug, how to adjust the treatment plan? Etc. etc., etc.)
5 Experience in other countries
Experience in other countries
In the last answer, the doctor wants to know about the use of the drug in countries that have been approved for marketing before the country. In fact, there are many such examples, and there are many clinical data from other countries. This information can enhance the credibility of the speaker's content, and millions of patients have benefited from the drug. For this job, the speaker only needs to check Medline (of course, the company's medical department can also provide the source of the relevant information).
Translator's Note: China's top experts have participated in numerous international academic conferences. I have heard too many foreign experts’ speeches to China. It is time for them to give a speech at the international academic platform. What do Chinese pharmaceutical companies have for these experts? If so, I believe that the relationship between you and the experts will produce a qualitative leap.
Source: Zhang Zhiyang
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ZHEJIANG FOMOS MEDICAL TECHNOLOGY CO.,LTD. , https://www.ifomos.com